The publishing market is undergoing rapid changes. The need for personalised media, cross-media and digital information dissemination is rapidly increasing. This brings with it a need for companies within the publishing industry to have greater insights into work in progress, costs and revenues.

To support the changing role of publishers in this dynamic market, Crimsonwing helps its clients to set up and manage more efficient business processes through high-quality and flexible IT solutions.

Our approach

Crimsonwing has extensive experience within the publishing market and we have translated our knowledge of the industry into sound IT solutions. Our Enterprise Resource Planning (ERP) expertise enables us to offer flexible, robust and scalable software solutions that support your business processes. Our solutions are a perfect-fit for the publishing challenges of now and tomorrow, and help to increase efficiencies and provide better management control.

Our experience extends into the interchange of data and integration between business partners within the media market. To give you access to meaningful and reliable company-critical information, we also have Business Intelligence (BI) expertise and tailored solutions for the publishing market.

Our solutions

For publishers, we offer application packages and custom developed solutions, which are industry and client specific. They include among others:

• ERP: modular applications for advertorial processes, subscription management, custom relationship management and financial control and interfaces into other financial application packages.
• Business Intelligence: consultancy services from information analysis to advising on fully operational information management systems. Included in our offerings is  the Media Information Accelerator (MIA) - a solution for management information and ad hoc reporting of data sourced from the publishing processes. This provides better accountability, control and trend analysis.  

For whom?

• Publishers
• Media-advertising agencies

Possibilities for your organization?

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